The Lab Notes
Exclusive resources and strategic insights for digital leaders focused on driving predictable, resilient growth.
Latest Intelligence from Our Strategy Team
Strategy & Measurement
Why Marketing Mix Modeling (MMM) is Making a Comeback in 2026
MMM is emerging as the only reliable, privacy-compliant way to measure marketing effectiveness, replacing broken user-level tracking.
Search & Technology
Generative Engine Optimization (GEO): The New Rules of Search in 2026
The future of visibility is defined by citation, not just clicks. Learn the strategic pillars for optimizing content for Google AI Overviews and ChatGPT.
E-Commerce & CRO
E-Commerce: The $0 Cost Strategy to Drive 15% ROI Lift Today
Unlock latent revenue by fixing friction points in your existing checkout funnel using strategic, zero-cost conversion rate optimization (CRO) tactics.
Download Our Full Strategic Guide: The Algorithmic Resilience Framework
Gain access to our exclusive whitepaper on navigating the next 5 years of algorithm volatility.
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